This document specifies the fundamentals and principles for brand evaluation, including an integrated framework for brand evaluation containing necessary brand input elements, output dimensions and sample indicators.
This document can be used in internal and external brand evaluation.
Status: WithdrawnPublication date: 2019-03
Edition: 1Number of pages: 12
Technical Committee: ISO/TC 289 Brand evaluation
- ICS :
- 03.140 Patents. Intellectual property
ISO 20671:2019Stage: 95.99
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